By Margery Weinstein
Carmax, Inc., took a page out of the National Football League playbook—literally—to create its SmartClips sales training program. The goal was to establish a culture of daily practice in which the team (in this case, the company’s sales force) practices the plays (or strategies) in the playbook every day until they are mastered. Like an NFL playbook, the sales force reviews videos, or clips, of their practice sessions to figure out how to improve. Here is how the program “plays out”: