Content about Joerg Rathenberg

October 8, 2010
Virtual Training: An Engaging and Cost-Effective Way to Learn

Read a case study about Medco’s 2009 Market Group Virtual Event “Strategies for Driving Mail & Positioning the Therapeutic Resource Centers,” a fully interactive five-day event in a virtual learning environment that incorporated online learning, live chat, discussion forums, immersive booths, downloadable collateral, and live and on-demand sessions.

By Joerg Rathenberg, senior director, Marketing, Unisfair