Content about Job hunting

August 22, 2011

“Know thyself.” For professionals in job transition, blending this ancient Greek aphorism with a well-known marketing concept—the “Four P’s” of product, positioning, price and place—yields essential self-examination lessons. The key involves identifying, and then applying, these critical elements of the marketing mix.

By Tammy A. Beil, Executive Vice President and Chief Marketing Officer, Kelleher Associates

“Know thyself.” For professionals in job transition, blending this ancient Greek aphorism with a well-known marketing concept—the “Four P’s” of product, positioning, price and place—yields essential self-examination lessons. The key involves identifying, and then applying, these critical elements of the marketing mix.