Content about Jerry Klein

January 26, 2012
Rethinking the Games People Play

Applying game sciences to recognition and performance improvement programs is much more than just creating a game. It’s essentially a way of creating a series of interlocking and customizable experiences that enrich a relationship with a brand or company. Gamification is about finding new ways to appeal to the basic human drives that motivate us every day.

By Jerry Klein, Senior Solution Design Strategist, Maritz Motivation Solutions

We live in a world increasingly obsessed with games. From celebrity athletes performing before worshipful throngs to teenage boys lost in World of Warcraft, games engage and delight all ages. Businesses can capitalize on this trend toward play. Applying the mechanics of gaming to non-game activities can help to engage people in new and exciting ways.