Content about Holly Zoba

May 3, 2011
Measuring the ROI of Training

In an ideal world, what if we could pick a company, look at every measurement that training personnel might possibly impact and then train that staff from hello to goodbye. After three months, six months, 12 months, etc., of coaching and reinforcement to ensure the employees continue to use their new skills, we’d compare all the measurements. Would that be the perfect solution to the training ROI quandary?

By Holly Zoba, Senior Vice President, Hospitality Sales, Signature Worldwide

How do you measure the ROI of training? Is it through an increase in sales? A decrease in employee turnover? Better delivery of customer service?

In some ways, measuring the ROI of training is not unlike answering the question, “What is the ROI of putting on your shirt?” It doesn’t seem like there is a lot of value, until one day you don’t do it and you show up at work shirtless. Unless you are a professional surfer, you probably will regret it.