Content about ECRM

June 2, 2011
Measuring Customer Service Training’s Impact

By investing in customer service training, employees will learn skills to provide better service up front and also uncover ways to reduce customer dissatisfaction. But the employee contribution is only part of the equation. A company must do its part by completing the pre-planning, goal setting, measurement, and readjustment phases.

By Kristen Meletio Kmetz, Regional Training Account Manager, Signature Worldwide