Content about Dulce Gonell-Holderby

September 13, 2011
Social Media: Is It Worth Your Time and Resources?

The answer is a resounding “Yes.” The Internet and various social media platforms give us the ability to interact with anyone who chooses to engage with us. There are many tools available today to use in communicating with your customers. Consider asking members of your team who are already knowledgeable or engaged in social media to assist you by being a voice of the company.

By Dulce Gonell-Holderby, Training Account Manager, Signature Worldwide

Did you know that Skittles candy has more than 16.7 million likes (fans) on Facebook? California Pizza Kitchen has more than 112,000; just five months ago, the number was less than 30,000. And what about Under Armour? It now has 700,000-plus fans and its Facebook pages have some of the best graphics I have ever seen for fan pages…talk about “Charged.” Check them out.