Content about Customer relationship management

March 15, 2012
Inspiring Brilliance in Customer Experience

Communications company Everything Everywhere initiated the “Brilliance Program,” which aimed to make it the best-loved communications brand in the industry. How would to achieve this goal? By narrowing the score variations on performance between agents, and ensuring that customers consistently walked away from every transaction feeling loved.

By Nick Lane, Director, Strategy and Planning, Everything Everywhere

January 30, 2012
Want Higher Performance from Sales Teams?

More than one of every three HR managers (37.9 percent) named Sales as the department most in need of training, based on a global talent management survey by NorthgateArinso.Training correlates to several key outcomes, based on AchieveGlobal research. Moderate to substantial coaching and training tends be related to higher deal sizes, greater increases in personal sales revenue, and generally more overall success compared with those receiving minimal coaching and training.

By Sharon Daniels, CEO, AchieveGlobal

Ultimately, all companies are in the business of sales. While goods and services vary from brand to brand, a company’s lifeblood is in the revenue generated from sales. That’s why it’s critical to consider what comprises an organization’s sales DNA—ranging from the talent of individual salespeople, to strength within the leadership ranks, to organizational structure.

October 26, 2011
Equipping Contact Center Agents to Deliver Personal Service

Intelligent workflow technology that integrates with call routing systems to identify agent idle time and push training and coaching activities to the agent’s desktop is one way contact centers are improving the customer experience.

By Matt McConnell, President and CEO,  Knowlagent

“Wow! That automated attendant really delivered great service!” In an age of automation, how often do you hear a customer enthusiastically share a positive experience with a self-service or instant-service communication channel?

July 28, 2011
Learning and Development at Sprint

Sprint sees the marriage between traditional and leading-edge learning methods as an ongoing opportunity that continues to evolve, and that is reflected in an evolving performance-system approach. Sprint University collaborates with business units such as Sales and Customer Management to develop performer support tools that drive improved efficiency and effectiveness.

By Dave Fogleman, Vice President, Sprint University

Results from the 2011 American Customer Satisfaction Index include this noteworthy outcome: “Sprint was unbeaten among major wireless carriers for customer satisfaction. In addition to tying for first place among wireless carriers, Sprint was also the No. 1 most improved company in customer satisfaction, across all industries, over the last three years.” This recognition highlights the great strides Sprint has made in recent years to improve customer service and customer turnover.

July 1, 2011
Refocus Your Training on the Basics

Retooling your sales and service processes ensures your people a comprehensive selection of “how should I react in this situation” tools so they can focus on the customer, not on the product. Next, combine this new culture with an ongoing reinforcement and coaching plan that continues to give your staff additional tools they will need to be successful from the “Hello” at the beginning of a relationship to the ending, “Thank you, is there anything else I can do for you?”

By Dave Hamilton, senior vice president for Signature Worldwide

There has been an accelerated increase in consumer expectations the last few years. Yes, today’s economic climate has been a driving factor, but certainly not the only reason our customers now are focused on perceived value. The waste-not, want-not mentality, so visible and practiced by the traditionalist generation that was discarded by following generations, now seems to be the new status quo. It’s been said all things run in cycles.