Content about Corporation

March 30, 2012
Dispelling the Myths of Creating a Winning Corporate Culture

Avoidance—and even outright denial—of the need to make corporate culture development a “Mission Critical Objective” lies in five common myths that destroy the impetus for any organized effort to create, build, and nurture a winning corporate culture.

By Joseph Gianni, President and CEO, 2logical

Few would deny the majestic power of a winning corporate culture. When the odds are stacked against the success of a mission critical corporate objective, a strong corporate culture can persevere through all kinds of challenges and setbacks—and make, well, even the impossible…possible.

Even in the most turbulent market conditions, a strong corporate culture can shorten the recovery time from minor or major setbacks by as much as tenfold, when compared to an organization lacking the “right stuff.”