Content about Corporate communication

December 21, 2012
From Corporate Communications to Organizational Conversation

Instead of handing down commands or imposing formal controls, many leaders today are interacting with their workforce in ways similar to an ordinary conversation between two people. They are fostering conversation-like practices throughout their company—practices that enable a higher degrees of trust, improved operational efficiency, greater motivation among employees, and better coordination between top-level strategy and front-line execution.

Not so long ago, power within organizations came from the commands of top executives. Leaders drove performance by devising strategic objectives, which they translated into directives that passed down to employees, whose job was merely to take orders and to act on those orders. Today that model has fallen apart.