…But the election will not be won by the candidate who has the most sensible policies on health care, crime, education, social security, campaign reform, the environment or any other issue. And it will not be won by the candidate with the most impressive track record in government, the most potent leadership skills or the most honorable character. No, this year's election will be won by the man who, during the next few weeks, presents himself best — the man who, regardless of his stand on the issues, projects the more convincing presidential image of himself.