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Return to the Customer With CRM
Whether you call it an uncertain economy, a down economy, or a recession, one thing is definite: buyer behavior is quite a bit different from what it was a year ago. Both consumers and businesses are more cautious about how much they're spending and what they're spending on. They're no longer making luxury purchases and are scrutinizing every cost, as well as demanding a faster ROI.
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Below The Topline: The United States in 2020
A Very Different Place
While the World is struggling with the economic hard times of late, the future poses a new set of challenges that do not stem from arcane financial investments, but from simple demographics. An aging population, a declining birth rate, and growing ethnic diversity will change the face and the spending behavior of consumers in the U.S. Gaining share among population groups that most marketers do not reach today—older and ethnic consumers—will require shifts in focus, tactics, and products.
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Banks Face Image Crisis
If a withdrawal of public esteem were enough to leave banks insolvent, the financial system would be in even deeper trouble than it is these days. Americans have traditionally thought well of banks and bankers. Events of the past year have seriously weakened that tendency, though, presenting the industry with marketing challenges that can't be resolved by the old expedient of handing out toasters.
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Cost Savings Innovation in a Downturn
Based on an examination of over 100 client engagements related to cost innovation conducted over the past five years, Nielsen illuminates the right way to navigate this challenge and highlights important principles to adhere to in embracing the risks and rewards of downsizing, upsizing, changing the package material, and making product reformulations.
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Six Smart Tactics for Dealing with the Stalled Economy
This is no time for business as usual! To keep the customer and win the sale, the marketer has to outmaneuver the competition. But how do you motivate your customers to spend their marginal purchasing dollars on your product instead of the competition's?
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| COLUMNS |
 | Marketing Lowdown: The Free Lunch Does Exist
Today, in this increasingly digital economy, "free" really means free. Maybe somebody has to pay, but it's seldom you. You won't see Yahoo! or Wikipedia showing up on your credit card bill. How do you pay? With your time and attention.
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 | Branding to Break Away: How Client Perspectives Can Help Your Brand
Senior leaders can walk down the halls and ask their people how their company is perceived. But is an internal perspective the best guide for how the outside world views your company? There is a tremendously valuable, untapped resource to help you learn some of the best insights about your company: your clients.
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 | Global Issues: Ensuring Overseas Meeting Security
One merely has to be reminded of the large number of executives victimized by acts of crime and political violence to understand the importance of conducting safe international conferences. If you're tasked with planning international meetings, or planning to attending one, several issues are of paramount importance.
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| NEWS & STRATEGY |
Consumers Lean on Loyalty
Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
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| EVENTS & PRODUCTS |
Training Call for Proposals
Training magazine is currently accepting proposals for Training 2010 Conference & Expo (Feb 1-3, San Diego, CA).
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Consumers Lean on Loyalty
July 02, 2009 Participation in retail loyalty programs increases, especially among Millennials, as consumers look for savings.
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 | A Seat at the Table
May 05, 2009 How Top Salespeople Connect and Drive Decisions at the Executive Level (Greenleaf, $19.95)
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| Training Live + Online
Jan. 01 -
Dec. 31, 2009
www.TrainingLiveandOnline.com
Training Live + Online certificate programs fit around your busy schedule and inside your budget, and still provide the professional know-how and in-depth content you expect from Training magazine Events. Now save $200 when you register for the certificate of your choice one month in advance. This offer is open to new registrations only. No other discounts apply.
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| Training magazine Events
Jan. 01 -
Dec. 31, 2009
www.TrainingMagEvents.com
From the latest developments in training, online learning and knowledge management to the most cutting-edge tools and techniques in performance support and presentation design and delivery, Training magazine's world-class events provide guidance and focus on training and education in the working world.
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| Online Learning Conference
Sept. 23 -
Sept. 24, 2009
www.OnlineLearningConference.com
Training magazine's Online Learning Conference 2009 is an interactive, collaborative event, where you'll learn enterprise-level strategies and best practices for designing, deploying, and managing effective learning technologies.
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