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Marketing - Communications
Teens Making Time for Digital and Traditional Media
Teens still rely primarily on traditional media, study finds.
NBC, Microsoft Try Selling TV Spots via Web Tools
First Google. Now NBC Universal is working with Microsoft to test selling TV spots via a suite of Web-based tools.
Cause Marketing Meets Social Media
Brands tap do-gooder impulse to encourage consumers to pass along marketing messages.
Microsoft Steps Up Value Attacks on Apple
In a new Web campaign, financial planner and former reality show star Wes Moss makes the case for Zune media player.
Responding but Not Clicking
Clicking on an online display ad isn't the only way of responding to it, emphasizes a new iProspect report on a survey of Internet users.
Does Your Brand Have Value?
Twitter Just a Blip So Far
Longer Hours Mean Higher Chat Conversions at Orvis
Apple Shakes Up a Public Outcry with New 'Baby Shaker' Application
Survey: CMOs Unhappy with Digital
Marketers Mull Using Social Net Feedback for Direct Campaigns
Marketers Mull Using Social Net Feedback for Direct Campaigns
Neo Expands Digital Signage Operations
In PR, Some Truths are Persistent
Why Brands Love Mommy Bloggers
What Is Gen Y Saying About Your Brand?
Genius Unveils Enterprise
Nielsen: Social Nets More Popular Than E-mail
E-mail Campaigns Positively Influence Consumer Purchases, Perceptions
Ten Ways to Upgrade Your Company's Reputation and Drive Business
Coca-Cola's Digital Media Initiative Success
Is Your Client Newsletter Boring Your Customers to Death?
Smart Marketing: Building Your Brand through Employees
The Fine Line between Personalization and Privacy in Marketing
Create Guarantees that Knock Clients off the Fence

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Our Editor Suggests
What's Attracting Your Upscale Customers?
May 12, 2009 Nielsen research says dollar stores are the new hot spot for high- and middle-income consumers.
Integrated Media Plans Face Obstacle Course
April 27, 2009 New survey shows agencies need more metrics, better grasp of Web.

  
Driving Results Through Social Networks
June 29, 2009 How top organizations leverage networks for performance and growth. (Jossey-Bass, $19.77)


A Seat at the Table
May 05, 2009 How Top Salespeople Connect and Drive Decisions at the Executive Level (Greenleaf, $19.95)



  
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