Jeffrey Gitomer's Little Teal Book of Trust January 09, 2009 How to Earn it, Grow it, and Keep it to Become a Trusted Advisor in Sales, Business, & Life (FT Press; $19.99)
It's the infamous "T" word, and without it, you've got nothing. Trust is the essence of all relationships, commitments and businesses. And sales expert Jeffrey Gitomer is all too familiar with it.
Best-selling author Gitomer brings us his latest, Jeffrey Gitomer's Little Teal Book of Trust to explain the essence of loyalty building and open communication to foster trust and growth within a company. Gitomer shows that openness, truthfulness and face-to-face interaction are key elements to nurturing a work environment permeated with loyalty and respect.
Corporations are running scared, panic-stricken at the current crisis, but Gitomer reminds his readers to go back to the basics of business development—trust—because it breeds moral and goodwill. And in these tough times, a little bit of trust goes a long way.
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