Gravitational Marketing April 14, 2008 The Science of Attracting Customers (Wiley, $26.95)
Jimmy Vee and Travis Miller are two successful marketers who are anti-marketing. That is to say, they don't believe in traditional marketing efforts as a way for small businesses, entrepreneurial start-ups, and sales people to build their profit-centers. They believe the best way to attract customers is through the "gravitational" approach.
Say goodbye to cold-calling, mass mailing, begging for business and expensive advertising campaigns with Vee and Miller's Gravitational Marketing and have customers come to you through a four-step program:
Step 1: Gravitate. Pinpoint your key customer. Better yet, target your niche. Find out what problems they're having, what difficulties and challenges they face, or what they really want but have to live without. Offer the solution to that problem.
Step 2: Captivate. Once you have your prospect's attention, and they've asked for more information about the solution you're offering, present yourself in an unforgettable way.
Step 3: Invigorate your prospects by showing them how wonderful the solution to their problem can be. Involve them in the process emotionally.
Step 4: Motivate your prospects to take the action you want them to take. Know ahead of time what that action should be.
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