Why Women Mean Business April 01, 2008 Understanding the Emergence of our next Economic Revolution (John Wiley & Sons, $34.95)
Why does the United States (according to the World Economic Forum) trail behind many less developed countries—including the Philippines, South Africa, parts of Eastern Europe and Cuba—when it comes to gender equality? Have efforts at "diversity" hampered women’s advancement in corporate America? How can firms leverage women's economic potential and influence to drive business growth?
Alison Maitland, a Senior Visiting Fellow at London's Cass Business School, and Avivah Wittenberg-Cox, CEO of gender consultancy 20-first, answer these questions and more in a groundbreaking new book, Why Women Mean Business. Bringing together the latest research on women's economic importance from the World Economic Forum, Organization for Economic Co-operation and Development (OECD), Goldman Sachs and other sources, the authors provide a step-by-step guide to how companies can gain competitive advantage by better understanding and responding to women's growing influence as consumers, employees and leaders.
Understanding and using the formidable force that women have become can propel companies into a sustainable and profitable future. Why Women Mean Business is essential reading for any company that wants to attract, retain and promote the very best talent, and to drive business growth by harnessing women’s economic influence worldwide.
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