The Momentum Effect April 28, 2008 How to Ignite Exceptional Growth (Wharton School Publishing, $29.99)
The number-one, non-negotiable imperative facing today's business leaders is to deliver profitable growth year after year. Many companies struggle to meet it, others achieve it in fits and starts, but only a select few consistently exceed it—sometimes extravagantly. How do these world-beaters do it? The answer lies in the momentum effect, a tremendously potent phenomenon by which, under specific conditions, exceptional organic growth is created—growth that feeds on itself.
In The Momentum Effect, J.C. Larréche examines the in-depth studies that have been conducted on a vast number of small and large firms to discover what the forces behind exceptional growth are—even if that growth has subsequently slumped. You can learn as much from the slump as from studying the initial growth. Momentum-powered firms create 80% more shareholder value.
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