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The Riddle
March 11, 2008
Where Ideas Come From and How to Have Better Ones (Jossey-Bass, $27.95)
Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In his new book, The Riddle, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents.

Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Buy The Riddle: Where Ideas Come From and How to Have Better Ones.


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