City Cool Mulholland July 23, 2008 Mulholland launches Urban Sports Collection
By Jeanie Casison
The type of travel accessories one totes around tells a lot about a person. The new Urban Sports Collection by Mulholland leaves positive impressions with its distinctive, dapper design. The luxurious line, which includes a soft-sided lap top brief, oval duffel, vertical messenger bag, hackle tote and lap top back pack, boasts bold shapes, splashes of color and unique product features.
"This collection was inspired by a major corporate collaboration with Ford Motors. Mulholland provided the interiors for the Ford Explorer America concept car which debuted at the Detroit Auto Show earlier this year. In addition to providing the leather and ballistic interiors for the cars, the company provided travel bags that went with the car," says David Dow, president of Mulholland Brothers. "This collaboration was in response to a corporate gift that Mulholland provided at the Concourse D' Elegance in Pebble Beach last year, and which several Ford designers received."
Items from the Urban Sports Collection are currently being used as corporate golf tournament prizes, and if the Ford Explorer America moves into production, the bags will be part of a gift with purchase program, says Dow. The oval duffel and the padded laptop messenger bag are proving to be the top movers in employee initiatives.
Corporate buyers who want to see the Urban Sports Collection first-hand can do so at this year's Motivation Show, where Mulholland will exhibit at Booth 3734.
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