Packaging That's Good for the Environment September 17, 2008 New Noble Gift Packaging catalog features green products for consumer and employee campaigns
By Jeanie Casison
Giveaways are going green. Noble Gift Packaging, a Cedar Grove, NJ-based provider of custom designed solutions, recently introduced a new 32-page color catalog complete with stylish and environmentally-friendly products that can be used in employee or consumer campaigns. Among the items in the ZeroTree collection are design-driven bags and pouches crafted from materials and techniques that reduce reliance on trees and that promote recycling.
"The items in Noble's ZeroTree collection make environmental, style and marketing statements. For retailers looking to demonstrate their dedication to the environment, our bags are a perfect way to show this commitment," says Samuel Herzog, executive vice president of Noble Gift Packaging. "For instance, a retailer could run a special promotion in which it offers one of our fashionable, reusable bags to any consumer that purchases a specific cosmetic, jewelry, food or gift item. This offers the consumer an added incentive to buy the item and since the bags can be custom-designed with individualized brand messages or logos, the retailer also can extend its branding opportunity beyond the initial consumer purchase."
The handcrafted Abaca Fiber Bags, Non Woven Fabric Bags and Non Woven Metallic Bag, are among the customer favorites from the collection. All of the items can be also used to complement employee gifts, rewards and special events. "Through our new collection of ZeroTree packaging products, we are providing corporate as well as retail managers a simple way to make their employees and customers feel good about where they are buying their products or where they work," says Herzog.
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