Made-To-Order Motivation April 24, 2008 GiftCardLab puts a personalized spin on employee recognition
By Jeanie Casison
The Dallas-based GiftCardLab is changing the face of employee incentive programs with a more customized approach to gift cards. Putting creative control in the hands of the customer, GiftCardLab allows card buyers to choose a custom message and add a photo, logo or other image to serve as the background of the card.
"The main reason employers should consider GiftCardLab for their incentive and recognition initiatives is branding," says David Jones, CEO of CardLab, Inc. "HR managers would buy these cards as incentives for employees because they get the brand recognition with the company logo which makes the card more personable. The ability to take a picture of a project team or event held at a company and put that imagery onto the card makes the gift that much more special."
GiftCardLab also makes card buying easy with a simple two-step ordering process for values ranging from $10 to $250. Employers can choose to bulk activate cards or allow employees to activate individually and use them anywhere Visa debit cards are accepted.
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