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Rewards Program Redesign
November 15, 2007
By Anne Marie Lee

A case study from All Star Incentive Marketing (www.incentiveusa.com)

Client: A large regional chain of Retail stores that sells home audio, video, entertainment and electronic products.

Objective: To keep the rapidly growing employee base engaged and to reward them for a variety of performance initiatives.

Challenge: To consolidate three existing programs and new initiatives into a single platform accessible to all employees.


Solution: Using its eChoice Levels solution, All Star Incentives was able produce a single incentive program that offered awards in over 20 different performance categories. Each time an employee was recognized for a performance initiative they were presented with a letter of congratulations from the president of the company, along with an online award redemption code. Accessing the online award catalog from the company's intranet site, employees selected their award from hundreds of products in specific award levels. The value of each award level was pre-selected by the client.

Results: Using this unified platform All Star Incentives was able to achieve all of the stated goals of the program: engage and reward employees, offer awards that motivate performance, and create an award website that is easy to understand and navigate. The result was a dramatic reduction in workload for the customer's internal staff, and a dramatic increase in satisfaction among the participating employees. The client also experienced a 14 percent reduction in turnover during the three years that the program has been in place.


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