Simon Gift Card Program Puts Choice in Hands of Shoppers June 19, 2008 Solution receives best retail gift card award
By Jeanie Casison
Since launching in 2003, the Simon Property Group Gift Card program is still experiencing tremendous success, having sold 34 million cards to date and earning the distinction of Best Retail Gift Card Program at the 2008 Prepaid Card Expo in Las Vegas. The honor marks the second consecutive year that the Simon Property Gift Card received the industry recognition.
"Gift cards have firmly established themselves into America’s retail and payment cultures," says Stewart Stockdale, chief marketing officer of Simon Property Group and president of Simon Brand Ventures. "And the feedback we consistently receive from the public and corporate community is that the convenience, affordability and versatility that the Simon Gift Card affords them are extremely compatible with their needs."
Sold online and in 230 locations, the Simon Gift Card can be used at almost any retailer location at a Simon Mall across the country. The Simon Gift Card is now offered by Visa, Discover and American Express.
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