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Volunteering Programs as Incentives
August 08, 2007
Volunteering programs make a difference for recruitment
Want your younger workers to stay put? Try giving them the chance to give back. A survey by consulting firm Deloitte and the Opinion Research Corporation of 1,000 people between the ages of 18 and 26 confirms that companies with robust volunteering programs are more appealing to Generation Y workers. The 2007 Volunteer IMPACT survey also revealed that companies have a way to go to leverage such opportunities. Only a quarter of respondents said their employer mentioned its community service efforts during the interview process, and among those who do have access to such programs, only 30 percent found the offerings compelling. Workers show interest in more skills-based opportunities, with 80 percent responding that nonprofits can benefit from their professional skills.


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