By Michael Leimbach, Ph.D., Vice President of Global Research and Design, Wilson Learning Worldwide, and Barb Taruscio, Senior Consultant
Think about top companies that have made a mark in the last five decades—great products, a lasting brand, and dedicated employees. What companies come to mind? Perhaps you thought of Apple, GE, Microsoft, Boeing, Honda, and a handful of other big names. Now, think about recent examples of companies that have failed or are failing—Enron or Lehman Brothers. What’s the difference between consistently successful companies and those that fail? To sustain success through good times and bad takes more than good products and marketing and finances—these are necessary but not sufficient. To pull these elements together and outperform the competition year after year requires great leadership. This is the one asset that makes all the difference: leaders with imagination, know-how, and highly effective management skills to encourage, inspire, and elicit high performance from a well-trained workforce.
If yours is like most companies at this point in time, you may be seeing rising demand and increased business. This is good news, and it means stepping up your game to meet the needs of returning customers. At the same time, you may be looking at a depleted management team, with your middle management ranks especially thin. Of those still left, few may have the training and experience needed as your business goes into higher gear.
How will you meet your need for effective leaders? Yes, there are experienced managers available on the outside, but if the Bureau of Labor Statistics is correct, there will be fewer and fewer such leaders over the next several years, there will be more competition for them, and they will be expensive to acquire. A better bet is to build your own bench from among your current employees and first-line managers. Develop your own future leaders, who are already trained in your culture and values, familiar with your markets and customers, and ready to step into new roles with the right training and preparation.
Building the Bench: Form and Essence
Even with the existence of corporate succession planning and high-potential programs, individuals who have the character, knowledge, and skills to drive high performance within your own team need to be trained. You probably already know who your “high potentials” are; take time to investigate the best qualities and readiness of all possible candidates. To carry out this process, ask yourself what criteria you would use to identify the best people.
A useful model we have refined over several decades describes leadership excellence as embodied in two critical factors: Essence and Form. The Essence or foundation of leadership can be described in terms of character—values and clarity of purpose. Form is the engine of leadership, the skills and knowledge that enable the leader to get things done and produce the concrete results required for the success of the business unit and the company as a whole.
To understand the vital importance of both factors, recall the notable examples of companies and the leadership that separates them. While both the successful and failed companies had smart people with effective leadership skills, those that were “all Form and no Essence,” driven by short-term gain, could not sustain long-term success and negatively affected their shareholders, employees, and customers. The successful companies are driven by leaders who have both Form (the skills and knowledge to produce results) and Essence—character to inspire and lead with values and clarity of purpose.
Building the Bench: Identifying and Growing Leadership Essence
At this point, you may be thinking, “Essence is important, but how is it possible to know if a potential leader has the necessary character? And is there a way to develop Leadership Essence, or is it one of those characteristics that is either there or not?”
Certainly, there are identifiable qualities a potential leader displays that can give clues as to whether he or she has the desired character traits. Take time to observe the behaviors of your potential leaders. Are they focused on delivering value to the customer and the organization, or offering to help others solve problems, or voluntarily helping others learn something new? When you see such behaviors, you know you have someone who is motivated and empathic, and who wants to learn and grow. Directly ask these same people to describe their reasons for choosing a leadership track, listening carefully as to whether their words match their behaviors. No doubt, you’ll hear reasons such as “helping people and the organization grow,” as they want to grow themselves. These are great candidates.
There will be others you recognize as undesirable candidates. Such people will not demonstrate Leadership Essence, but will only be looking for promotion, wanting to earn more, gain status, or use a leadership position to fulfill career aspirations. These candidates likely are aspiring to power and prestige rather than growing their own skills and character and supporting others in a leadership role.
Let’s return to the question of whether Leadership Essence can be learned, developed, or taught. As stated earlier, there are sound clues as to whether someone has the fundamental character needed to be a potential leader. Build on that foundation! Individuals can develop their Leadership Essence with the right kinds of assistance, such as assignments and opportunities to work with a mentor—a mature leader who can encourage them to reflect on the experiences of working with other employees, being a team leader, helping others learn, and solving leadership problems. With these kinds of experiences and a chance to be thoughtful about what they mean, potential leaders can flex their “character muscles” as they build their functional skills and knowledge. To build your bench, look for and offer these development opportunities for your emerging leaders.
Building Bench Strength: Understanding Leadership Form
It is easy to assume that Form is another way to say “skills” or “competencies.” Skills are, of course, critical to achieving goals and results. At a more comprehensive level, Leadership Form refers to the roles leaders play; the way they live out their Essence. The idea of role focuses attention on the multiple hats leaders wear, and on the need to combine knowledge and skills to ensure effectiveness in each role.
Our perspective, based on both research and experience, is that the skills and knowledge required to execute effective leadership can be defined by four distinct roles: the roles of the Visionary, the Tactician, the Facilitator, and the Contributor.
Wilson Learning’s Integrated Leadership Model
Download the jpg of the model below.
The four roles are complementary, with certain skills and knowledge appropriate to each and integrated to create overall leadership excellence.
The Visionary role provides an anchor in the goals and direction the leader sets for the team. The Visionary keeps the team on course and sets a standard for tracking progress and guiding change if needed. Typical Visionary skills include creating a shared vision, communicating and aligning on organizational strategy, and leading organizational change.
The Tactician leads activity and practical action to ensure the vision is realized and delivers the business results needed by other business units, customers, and stakeholders. Typical Tactician skills focus on planning for work activities and objectives, setting employee goals, and monitoring organizational and employee performance.
As a Contributor, the leader collaborates with other leaders and the team, sharing his or her own special expertise and talent to help the team move ahead on achieving the vision. The Contributor’s skills include problem-solving, decision-making, business and financial acumen, and creativity and innovation.
And finally, the Facilitator helps coordinate the efforts of all team members and makes sure every team member is involved at the right level and is making the appropriate contribution. The Facilitator, among other things, demonstrates interpersonal versatility, deals with conflict, and communicates effectively within and across teams.
Different situations call for emphasizing different roles, making it essential that each leader be prepared to execute the skills of each role. First-line supervisors may need to place more emphasis on the Tactician role than the Visionary role, but to keep their teams engaged, they must let them know how their work supports the vision of the organization. A chief executive officer will need to place more emphasis on the Visionary role and less on the Contributor role, leaving most implementation issues to the executive team. However, there still will be important—and often critical—decisions to be made that require a CEO to draw on his or her Contributor skills. Effective leaders lead from the perspective of all four roles.
The most important step you can take in building your bench is to find and grow those people who display potential for demonstrating the characteristics and skills of Leadership Essence and Form. Each is essential for leadership effectiveness. When combined, they form one strong and versatile set of values and skills that become the foundation of your leadership bench.
Michael Leimbach, Ph.D., is vice president of Global Research and Design for Wilson Learning Worldwide. With more than 25 years in the field, Dr. Leimbach provides leadership for researching and designing Wilson Learning’s diagnostic, learning, and performance improvement capabilities. He has managed major research studies in sales, leadership, and organizational effectiveness, and has developed Wilson Learning’s Impact Evaluation capability and Return on Investment models. Dr. Leimbach has served as a research consultant for a variety of global client organizations; is on the editorial board for the ADHR professional journal; serves in a leadership role for the ISO technical committee, TC232: Standards for Learning Service Providers; and has co-authored four books.
Barb Taruscio is a senior consultant, executive coach, client relationship manager, and facilitator. She has more than 25 years of experience consulting with clients, developing and facilitating interventions to enhance employees’ performance. She works one-on-one with executives, facilitating their process of setting and reaching personal and business goals; conducts strategy sessions; and facilitates group learning via the physical or virtual classroom. She contributes to the design of customized client offerings, has done extensive tailoring of courses, and has managed large-scale projects.
To learn more about the concepts shared within this article and how Wilson Learning can assist you in addressing these issues, contact Wilson Learning at 1.800.328.7937 or visit www.wilsonlearning-americas.com.