By Melanie Holmes, Vice President, World of Work Solutions, ManpowerGroup
In today’s business environment, employers are more thoughtful and strategic than ever about talent management. When there are jobs to fill, organizations search aggressively for perfect-fit candidates. At the same time, employers realize the need to engage their existing workforce in order to retain their best talent. This behavior is a product of doing business in an era that ManpowerGroup has identified as the Human Age—where human potential is the driver of economic growth and talent is the competitive differentiator. Clearly, recruiting and retaining the best talent is more important than ever.
When it comes to employee engagement and retention, the concept of development must be addressed. At ManpowerGroup, there are three pillars to our development strategy:
To fulfill each aspect of development, both managers and employees often look for training classes, mentoring opportunities, and stretch projects. Our strategy also includes the often-overlooked development tool of community investment and volunteering. At ManpowerGroup, we have seen firsthand that volunteering can enhance an individual’s career by honing skills such as:
The beauty of community investment as part of a development strategy is that it yields much more than individual growth. Employees who are part of a company-organized volunteer program feel their work is more meaningful, and that what they do really matters. In addition, effective community investment promotes and enhances the company brand with both clients and prospective employees. Finally, volunteering strengthens the communities where a company does business and where its employees live. As the saying goes, a rising tide raises all boats, and all of these benefits have a residual positive impact on a company.
Developing a Community Investment Program
For companies that want to offer volunteer opportunities to employees, keep in mind the following:
Community investment and volunteering have been embraced by companies as the right thing to do and are an integral part of corporate social responsibility programs. However, the benefits to the company and employees also should be considered, especially as it relates to engagement, professional growth, and development.
Melanie Holmes is vice president, World of Work Solutions, ManpowerGroup. For more information, visit http://www.manpowergroup.com.