Use questions to organize the message

BEFORE: This slide attempts to show that there are three main concerns that come to mind when you're involved in a car accident. The text obviously tries to keep the mood light. AFTER: This slide's message is simple but serious as it highlights an accident victim's concerns. Text and graphic elements appear one at a time so the presenter can set the scene and discuss each point. Build:

1. The title random bars horizontal, the subtitle splits vertical out and the background exclamation-point graphics appear random bars horizontal automatically.

2. Health and its image wipe right on a mouse-click.

3. Logistical and its image wipe right on a mouse-click.

4. Financial and its image wipe right on a mouse-click.Use text creatively to focus on the main pointBEFORE: This simple bulleted isn't very imaginative. We wanted to make our point more creatively and give the audience a focal point within the text.AFTER: We placed the appropriate image icon (that represented Financial concerns in Example 1) at the upper right with the obvious question, How do I pay? We changed bullet points into graphic lines and brought attention to key words using a text effect.BUILD:

1. The slide's title random bars horizontal and How do I pay? zooms in slightly by letter automatically.

2. The calculator-tape image random bars horizontal on a mouse-click, and the ACV text wipes right as the graphic lines wipe left automatically.

3. The next paragraph splits vertical out automatically; the two MORE text boxes zoom in slightly by letter automatically, then hide after animation.Create graphics and text that speak to the audienceBEFORE: The bulleted list does little to focus attention on what the product offers the customer. This is a plain slide that fails to make its point. AFTER: We used a pointing-hand image to emphasize that this is about what the audience member needs and wants. We combined the bullet points to emphasize what UltraGap can do for the policy-holder.BUILD:

1. The title and pointing-hand image appear random bars horizontal, and Need and Want zooms in slightly by letter automatically.

2. The text outline and the box corners split vertical out on a mouse-click. The emphasized word replaced has a duplicate text box over it that zooms in slightly by letter automatically, then hides after animation.