Training Trends in China

The training market will become more segmented in the future.

Tailor-made courses for clients will be more in demand.

There is growing use of, and sophistication with, systematic evaluation methods.

As much as 60 percent of the total training expenditures in China are devoted to middle managers, senior managers and sales employees .



There are more than 50 million Chinese users online.

Some analysts claim that the number is doubling every six months.

By 2005, the e-learning market in China is projected to be worth $37 million.

E-learning in China is experiencing an annual growth rate of 40 percent.

By 2005, localization and customization of online training will be in growing demand.

Information technology e-learning will dominate the greater China e-learning market until 2010, when non-IT training is expected to comprise close to half of all e-learning.

Source: Xiaozhen (Jenny) Yan, Director, Motorola University China