A Meeting Management Platform for the Event Ecosystem

Certain Software launched Certain Meetings 6.0, a suite of SaaS-based meeting and event management applications designed to increase meeting value for all participants in the "events ecosystem." The enhanced platform features Certain Mobile, a Web-based application that provides real-time information to attendees, accessible through mobile devices such as iPad, iPhone, Android, and Blackberry smart phones. Certain Meetings 6.0 also gives meeting planners access to new viral marketing and email marketing capabilities, significantly increasing event attendance. With the combination of Certain Meetings and Certain Mobile:

• Attendees can leverage most Web-enabled smart phones and computer tablets to access real-time information, manage their schedule, rate sessions, and reduce wasteful printing of conference schedule and material.
• Planners and executive sponsors have all critical event information at their fingertips during the event and are able to quickly act on it.
• Configuration of all aspects of an event is performed in one single application, offering organizations a flexible solution that can grow with their needs across departments and that will help them increase value of events on a global basis.

In addition to Certain Mobile, Certain Meetings 6.0 includes new digital marketing capabilities that allow organizations to capitalize on viral marketing, Google Analytics, and mass e-mail marketing functionalities ensuring that organizations can optimize event marketing spend and increase attendance. New digital marketing capabilities in Certain Meetings 6.0 include:

• A new e-mail marketing module that provides industry-leading e-mail marketing capabilities to manage e-mail campaigns, target lists, deliver e-mail, and analyze results in a CAN-SPAM compliant solution.
• Viral marketing allowing participants to share their event participation with friends and colleagues via e-mail, Twitter, Facebook, and LinkedIn.
• Google Analytics tracking, which allows meeting marketers to analyze Certain-powered event Websites and help understand usage patterns, traffic sources, and optimize the event Website and registration process to increase event participation.

For more information about Certain Software, visit www.certain.com.