Case study No. 2: Illustrating new ideas
How do you communicate a fresh Internet marketing concept? That was the challenge facing Kevin McShane of BeNow in Wakefield, Mass., every time he took his presentation to a high-level prospect. Promises of "a better way" needed to be well-grounded in visual illustration and animation, and the prospect needed to understand them early so McShane could spend the rest of his time identifying the prospect's marketing needs.