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Article | Fri, 03/01/2002 - 02:00

Case study No. 2: Illustrating new ideas

How do you communicate a fresh Internet marketing concept? That was the challenge facing Kevin McShane of BeNow in Wakefield, Mass., every time he took his presentation to a high-level prospect. Promises of "a better way" needed to be well-grounded in visual illustration and animation, and the prospect needed to understand them early so McShane could spend the rest of his time identifying the prospect's marketing needs.

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Kevin McShane
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Massachusetts
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