Selecting the Right Location
The right location, coupled with convenience, is key in making an event attractive to potential attendees.
- Are attendees local? If so, review parking accessibility and, if possible, look for a hotel with free parking.
- If attendees are flying in, how will they get to the hotel? Hotel shuttle, rent-a-car, taxi? If by taxi, ask for an estimated cost from the airport(s). Some taxi rides might cost $75 one way.
- Is the location in a first-tier or second-/third-tier city? Second- and third-tier cities often require multiple plane changes thus adding additional travel time for the attendee.
If your attendees are coming from a certain city, check to see how many airlines service the final destination; what an average connection situation might be; and get a sample of the airfare.